One Banana Elevates its Sustainability Commitment at the 2024 World Banana Forum

Rome, March 19, 2024 – Javier Aguirre, Corporate Affairs and Chief Sustainability Officer for One Banana, participated in the 4th Global Conference of the World Banana Forum (WBF), between March 12 and 13 at the FAO headquarters in Rome, Italy.

The World Banana Forum serves as a dynamic platform for stakeholders across the global banana supply chain to drive sustainable production and trade. This year, topics focused on promoting a fair distribution of value, ensuring living wages for workers, advancing gender equity, and addressing the challenges of climate change.

“Our fresh premium division One Banana, has ascended in the European market thanks to a clear vision of sustainability, transparency, and commitment to our clients. With ambitious goals consistently met, One Banana pledges to uphold leading standards and infuse fresh ideas into the WBF Steering Committee,” said Javier Aguirre.

The conference spotlighted pressing industry challenges, including the battle against Fusarium Wilt TR4, where participants delved into current strategies and future solutions. Additionally, discussions centered on reducing certification costs through international multi-stakeholder collaboration, aimed at streamlining auditing processes and enhancing cost-efficiency.

Moreover, discussions at the forum underscored the pressing need to address another critical issue within the banana industry: the need for better pricing strategies at the retail level. Acknowledging bananas’ status as one of the world’s most widely exported fruits and recognizing the complexities inherent in their logistics and quality standards, participants highlighted that pricing them solely as a budget option is not conducive to long-term sustainability.

The WBF conference brings together a diverse range of stakeholders, including governments, international organizations, retailers, trade unions, and civil society, facilitating collective action to address sectoral challenges.

About One Banana:
One Banana is a family-owned, vertically integrated company dedicated to responsibly producing the highest quality bananas and ingredients from its own farms. We are committed to promoting sustainable practices and driving positive change within the banana industry. For more information about One Banana, please visit our website at or contact us at

Media contact:
Susana Perez Communications and Public Relations Manager
(+502) 5554-8774